Many still do not know it, but Google has made some search operators available to accurately filter the SERP (Search Engine Result Page) and find what is appropriately searched for, in particular Google search operators are useful for monitoring your website and the ones of its competitors.
Why Monitor my website with Google search operators
Through the Google search operators you will be able to find out which and how many pages of your site are indexed, the more pages are indexed, the more you have the possibility that they end up in the first positions for different keywords, in addition to discovering broken links that you will have to remove.
By combining your Google search results with a trending keyword search and great SEO ranking, you can conquer the top for many search results, then finish in the top positions for all searches related to your business. Fundamental detail to reach new customers.
Why Monitor my competitors' website with Google search operators
In the same way as monitoring your website, seeing what your competitors do is also important, you could understand their strategy and adapt accordingly, take some ideas and use the data collected to organize an excellent SEO and Marketing plan to overcome yours competitors.
What are the Google search operators
There are not many Google search operators but they can be combined with each other to better filter the SERPs and allow you a more detailed and in-depth study.
Let’s see what are the Google search operators:
- “Site:”: Allows you to restrict search results to that single site, for example site: mysite.com. If you want you can combine it to search for a topic within a site, for example if we were looking for “reviews” we should write site: mysite.com reviews.
- “Define:”: to display the meaning of a word.
- “Cache:”: allows you to see the most recent result in the cache if the page is indexed.
- “Related:”: finds sites connected to a specific domain, for example “related: mysite.com”.
- “Filetype:”: used to restrict search results to a file type (PDF, ODCX, etc.)
- “Titolo:”: used to find pages with a certain word in the title.
- “Allintitle:”: Same as title but returns results containing only all words specified in the title tag.
- “Inurl:”: used to find pages with a specific word in the url.
- “Allinurl:”: like titolo but returns results containing only all the words specified in the url.
- “Intext:”: used to find pages with a specific word in the content.
- “Allintext:”: Same as title but returns results containing only all the words specified in the content.
- “Around (x)”: is the proximity search operator, finds pages that contain two words or phrases within certain words of each other, for example “sport AROUND (3) gym”.
- “Inanchor:”: used to find pages with a certain anchor text.
- “Allinanchor:”: like the title but returns results containing all the words contained in a given anchor text.
- “Blogurl:”: find the URLs of the blogs of a particular domain.
- “Loc: placename”: finds results from a certain area.
- “Inpostauthor:” – Finds blog posts written by a particular author.
- “Inposttitle:” – Finds blog posts with a certain word in the title.
- “Info:”: Find information on a specific page.
- “Link:”: find the pages that link to a specific site or url.
- “#:”: Hashtag.
To complete the Google search operators you can use the operators below:
- “OR”: returns results that interest two defined searches, for example “sea OR lake” will report sites that speak of sea or lake.
- “AND”: returns results that are closely related to both of the relevant results, for example “sea AND lake” will report sites that speak of sea and lake.
- “-“: excludes that particular word from the search results, for example “sea -fish” will report results relating to the sea but which do not speak of fish.
- “()”: Used to group words or search operators.
- “$”: Used to search for prices.
If used well Google can really give you the keystone to achieve excellent goals, it’s up to you to know how to use it best or rely on those who know how to do it properly.
In reality there are also other search operators but some are old and abused, others instead not inherent to the purpose described in this post, such as seeing the time of a certain place, etc.